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Marketing Yourself as an Artist

Journal Entry: Thu Jan 23, 2014, 9:50 PM

Food for thought.

According to deviant DamaiMikaz, who went from having 500 to 20,000 watchers in one year, becoming popular on Deviant Art is a matter of good marketing --  not necessarily exceptional art skills -- and can be achieved by anyone who puts in the social effort.

As a social media experiment, she went about doing her best to be seen.

Strategies for being seen include: commenting extensively on others' artwork and providing in-depth critiques, being present in the forums and chat rooms, and writing lots of journal entries with thoughtful content that people will want to read again and again.  

There's also the tried-and-true strategy of posting new artwork several times a week... though, the aforementioned artist admitted that she didn't do that. Most people find it difficult to produce quality pieces one after another, quickly, and continually. She's no exception. You can read her article about her popularity boom here.

So, it's been said. The DA popularity hack is doable. Are you ready to do it?

I'm not sure, myself. Part of me likes living in my own little bubble, doing my own thing. The outside world is a scary place. It's full of people who will judge you. But... there are also people who could love you. We all crave some recognition for our hard work. There's also great allure in the idea of having a fan base so large that you could possibly make some money for doing what you do. -Gasp!-

It all comes down to how you define what it means to be successful.

Would having more viewers make you feel more successful and confident? How many would you hope for? Enough to support you?

A fairy once told me about an article called 1,000 True Fans, that states how you can make a living for yourself with this sweet, magical number of fans. I think it's a beautiful thing to strive for. True fans are the ones that truly love what you do and will be happy to buy your artwork and support you. Ah... Dreamland, right? I love this idea, because it goes to show that you don't need to be the most famous artist ever in order to support yourself. Also, it's a mutually beneficial relationship between creator and fans! 

In conclusion, I say yes, a degree of popularity would help me feel successful. My number one concern , however, is to produce quality artwork... to enjoy making it... and enjoy sharing it. With commitment to your craft, the rest follows.

...Which is not to say that self-promotion should be an afterthought. I think that marketing yourself is very important if you dream of making a living as an artist. So... Would you try these marketing techniques? Do you have other cool ways of reaching out and connecting with fans and potential fans?  :aww:



  • Drinking: Thai Tea

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Moonie-Dreamer
Salina
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:iconxx-kiyomihime-xx:
xX-KiyomiHime-Xx Featured By Owner Mar 7, 2014   Digital Artist
hihi i  would like to invite you to  my new anime group :iconbeauty-of-anime:and also  to

a  that  also new  and  is only  about a week  old or  less and  has ardy 100+ member  :iconanime-sekai: they  are both anime group  and i  hope i  not annoying you  by  this as well i just trying to   get members and invite people
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:iconwolverineclassified:
wolverineclassified Featured By Owner Feb 10, 2014  Student Traditional Artist
cheers from MN!
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:icontotochan93:
totochan93 Featured By Owner Dec 20, 2013   General Artist
Thank you very much for the fave :)
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:iconnull-entity:
Null-Entity Featured By Owner Sep 10, 2013  Hobbyist General Artist
Danke for faving :)
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:iconhanayubikiri:
HanaYubikiri Featured By Owner Dec 11, 2012
Thanks you so much for the fav on Zack&Aeris fan art <3
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:iconetherealowl:
EtherealOwl Featured By Owner Jun 13, 2012
When I logged into Deviantart this caught my eye and made me think of Chai. [link]
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:iconmoonie-dreamer:
Moonie-Dreamer Featured By Owner Jun 13, 2012  Professional General Artist
I love it! I love how wide his eyes are. Just like Chai. There is fear and pain and paranoia in those eyes...
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:iconpiinkbunny-dreams:
piinkbunny-dreams Featured By Owner Jun 12, 2012  Professional Traditional Artist
Thank you so much for the :+fav:
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:iconetherealowl:
EtherealOwl Featured By Owner Jun 7, 2012
Thanks for the favorite :)
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:iconmoonie-dreamer:
Moonie-Dreamer Featured By Owner Jun 7, 2012  Professional General Artist
No need to thank! ^^ :hug: But... thanks for the thanks!
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